A website is the face of an online business and it earns a profit with the users searching for valuable information and shopping their favorite items.
A website needs traffic as soon as it is inaugurated, so that it can turn them into loyal customers and achieve weekly and monthly sales target.
For the success of any business, you may need a continuous flow of visitors who may show interest in a set of products or services you offer. The number of visitors allows you to scale up your business and perfectly know your target audience. It also gives you the opportunity to convince them in signing up for a newsletter which can later become a supplement for email marketing.
The eCommerce websites can take benefit of the PrestaShop Send Newsletter Moduleto send product details and discount offers directly to their inboxes. It assures your message reaches to the more relevant people at the right moment.
Email marketing is not limited to a kind of visitors as it brew benefits either you reach a new or repeat visitor. They are both beneficial for a website, whereas the importance of each may differ between businesses.
Why do you need unique visitors?
Every visitor is worthy for a website manager until and unless it is not spam. The target audience of a website depends on the nature and scope of its business. For example, a publisher would like to have regular readers on their website, whereas an online store would like to increase their customer base by serving new visitors every day.
The bloggers and publishers are more concerned about their customer base so that they can produce content according to their problems and issues. For an eCommerce website, every new visitor is a potential buyer, who would like to review the product page and checkout straight away. So, the more newcomers mean the more sales and revenue.
How to reach users who have not visited your website before?
The Internet is a continuous learning experience as one cannot conclude a set of marketing strategies. You will have to make changes with the passage of time and the result it brews. For your ease and convenience, we have listed some of the effective strategies to look over in order to reach new users on the web.
1. Focus On-site SEO of your website
The improvement in on-site SEO lifts the first impression of your website in major search engines. The visitors searching for a product or service may find a link to your website in the SERPs. There, a catchy title, a memorable domain name and informative meta-description play an important role in making them click and land on the respective page. Focus these elements and write page titles that compel every user to click out of curiosity.
2. Advertise on Effective channels
Try different mediums for advertising your business. There are various social media platforms that can get you tons of unique visitors once you define the kind of people you need to reach. The Facebook and Twitter paid marketing campaigns are highly in practice in the business circles, whereas you can try any of them.
3. Add long-tail keywords to your SEO efforts
Long-tail keywords are said to be less competitive in comparison to the business keywords. Add them to your online marketing efforts and it will bring a huge amount of traffic to your website. For most of the businesses, the long-tail keywords prove to be more specific and relevant to the nature of products and services they offer. Find the key phrases having a lowest cost per click (CPC) but a higher click-through rate (CTR) in your niche, work on them and reach the audiences who have never been to your website.
4. Initiate Guest Blogging
Find influencers and popular blogs in your industry, and reach them for a guest post. They have a stream of traffic and fan followings. A post on their platform may get thousands of reads and shares on social media, which gives you an ultimate boost. Reaching thousands of people in a couple of hours is made possible with the power of writing compelling and shareable content on a publishing medium with a high fan base.
5. Closely examine website Analytics
The traffic analytics arethe major tools in finding the source that is bringing you most of the unique visitors. Google Analytics is a reliable free tool to know the traffic volume from organic and referral platforms. It will allow you to find which social media networks are giving you the favor in driving unique visitors so that you can allot more time in getting desired results. It will also save you time in leaving a platform that is adding value to the traffic.
Get unique visitor is the dire need of online business. We have tried to help you reach new visitors in the above-discussed points. You can try them and get results. In addition to acquiring new clients and customers, retaining the previous one and making them order again is also a result proven strategy.