While Bollywood has often referred to the growing evolution of the Indian audience over the last few years, they are actually beginning to see the proof of it this year.
The Indian audience has not just evolved, they are rejecting poor content and showing their true preference based on quality content at the Box Office. The Indian audience has clearly demonstrated with the success of films like Tanu Weds Manu Returns, Piku, Dil Dhadakne Do and Badlapur that good content sells and Hollywood has always given films with great content, but we in India, assumed that while they were great films, they would find it difficult to ever beat Bollywood films.
For the first time, the Hindi film industry is beginning to realize that they don’t just compete with each other; the biggest competitor they need to fight is Hollywood. We bring you our own observations based on the slow but sure shot shift that we are currently witnessing from Bollywood towards Hollywood.
a) Hollywood has shown the ability to beat a Big Bollywood film. The recent successes of Fast Furious 7, Avengers: Age Of Ultron and now Jurassic World has shown how Hollywood is not just delivering big numbers at the Box Office, but they have in some cases, even beaten big Bollywood releases released in the same week.
b) Hollywood increases its pie by dubbing films in other languages (Hindi, Tamil, Telugu and Bengali) that are doing almost as much business as its English version So far Hollywood had restricted its releases in English language and that limited their reach. Now with top Hollywood films being dubbed in other languages, Hollywood is growing the pie for itself and that will all happen at the cost of Bollywood and other regional cinema.
c) Big Hollywood films have started getting even solo releases in India. Mission Impossible Rogue Nation will be releasing solo on August 7 and what is interesting is how no Bollywood producers want to risk coming with the anticipated blockbuster.
The Top Three Hollywood Films in 2015 (basis box office numbers given by the respective studios for India):
- Fast & Furious 7: 110 crores
- Avengers: Age Of Ultron: 77 crores
- Jurassic World: 35 crore weekend (film still running and likely to be in the top three)
Most awaited Hollywood big films in 2015:
- Terminator Genisys: July 31
- Mission Impossible Rogue Nation: August 7
- Spectre: November 6
- Star Wars Episode VII: December 18