Today’s post is dedicated to all those editors / as good digital marketing professionals take into account various SEO factors so that content, in addition, to entertain, rise in position as the foam.
The concepts that we will explain today are somewhat more advanced than the typical guidelines that we all know (keywords in headlines, in the alt of the images, etc.) and they are all taken from this Just SEO, where everything is explained with hairs and signals.
This summary aims to describe all these techniques from a more basic level, as I said, not for SEO, but for editors. It is obvious: without content, a web page is not supported. Although users are the ones who demand content, they do it through search engines – to which we must explain what our website is about. Our job is to offer useful and interesting content to users, but also to provide Google and other search engines with a clear structure and some other clues that tell our user what we are counting on our website.
Including on-page optimization, there are numerous techniques to show Google that our page is the most relevant. The search engines are increasingly intelligent: they capture the user’s intention through their doubts and seek to offer a quality response. How do we improve the positioning of our texts?
Assuring Google that, undoubtedly, ours is the one that best solves and answers all the questions that the user needs to solve. Google has learned a lot in recent years, visualizing the pages in practically the same way as a user (yes, it gives a bit of media). The following techniques will help you to rank on the first page of Google:
Use of keywords
It was, is and will be (or we believe) the key to our SEO on-page. In fact, in the early years of SEO, everything was based on keywords; they were everywhere, all over the page!
The idea was that if you wanted to position yourself on a first page, Google would discover all those keywords by all or the page, especially in titles, images, bold, etc. Although it is still a basic way of optimization, the influence of this technique is much less than in the past. Make sure your keywords are on the page but do not get obsessed with it.
This word refers to the abbreviation in English: term frequency-inverse document frequency. But what does it mean?First of all, we must be clear about the density of keywords in our content. The density is directly related to point one previously explained: it is the ratio of occurrences of a word/phrase/expression to the total of words that make up the complete text. Of course, other factors also come into play, such as where the words are placed.
Once we have this clear, the concept of TF-IDF is as follows: this system measures the importance of the frequency of the keywords (to measure if they appear, density is often used). Google studies all existing documents, and calculates a measure of what the average occurrence of a given keyword is; if your website is above, you will have a better TF-IDF level.
This technique has been used for a long time as an important factor in index ranking. In fact, many of the current textual analysis techniques use a version of this system as a basis. However, for an optimization of the text is just another of the techniques that do not generate by themselves an improvement in SEO. Rather, it is another important component to improve other advanced SEO concepts on the page.
Explore latent Semantic Indexing
Latent semantic indexing (LSI) is one of the factors that Google applies in its algorithm to find the best pages for each keyword search. The technique consists of a formula to identify patterns between words, based on variations of the same term and the relationship of a term with other nearby words.
When Google found that there is a repetition of keywords. In a short time, the prospectors considered this practice a bad attitude, or black hat, and went on to penalize sites that exaggerated in the repetition of the word.
For example: if you were writing an article about SEO, it is very likely that you use terms like “increase traffic”, “increase traffic” and “increase site traffic”. In short, the characteristic of this system is how Google can know classify the expressions in a web page.
The above-mentioned techniques will help you to rank on the first page.