Link building presents much uncertainty. It increases site’s visibility but also poses a risk of having lower rankings on Google search. Businesses benefit from high quality links that come from major media sites, prominent business organizations, and context based sites.
Low-quality links harm website rankings. Such links usually come from sources like low-quality publishers, and those who sell links. It is hard to assess the quality of a link due to various changes on the market. However, they still help Google and search engines to rank sites.
Andrew Dyhan, the Customer Success Manager of Semalt Digital Services explains what factors make the content generate more links.
Difference Between Links and Shares
Links connect one website to another whereas share connect social media content to specific websites. Both help to increase website traffic and raise awareness. Therefore, links are a useful resource for SEO as they boost a business’s ranking on the search queue regardless of shares.
Start Earning Links
Businesses are advised to start earning links from the top-notch quality they create. It is better to earn links, beg for them, or do anything else rather than pay. Thereby you can avoid penalties by earning links. Google penalizes any low-quality or bought links they find during evaluation. High-quality links have natural anchor texts and will never get penalized. Highly authoritative and trusted sites host these links, making them hard to purchase.
Penalties may degrade a web page or an entire website, reducing the amount of traffic These sites do not feature in a search engine’s first page. According to Andrew Dyhan, this tactic is intended to nudge webmasters into earning links.
Old-school Link Bait
Link bait is a strategy used to attract attention and encourage visitors to create hyperlinks to the site. Earning links with quality content resembles link bait as one works on it until it is perfect enough to publish. One then allows influential people know about it and hope that links would start flowing in. Link bait was not only used as text based content as it incorporated online tools and calculators as well. Semalt experts found out that ungated content is sure to get 20 to 50 more times the download of gated content.
To sum up what content gets more links we should mention the following:
- Content backed up by research, and opinion-forming journalism get most links
- 75 percent of randomly sampled articles get zero links suggesting an abundance of poor content and the lack of content amplification
- 85 percent of text-based content has less than 1000 words. Content should have more than 1000 words to receive more links
- List-posts and why-posts get more links than content formats
Content marketing works for both big and small companies. Nevertheless, most of the content published are not link-worthy. Prioritizing content development is the key to achieving success. In addition to this, improved content needs constant promotion through reaching out to influencers, investing in paid promotion, using several formats of the content provided, spending ample time for content promotion, and conducting promotions more than once if your business has got return on investments.